Jordan Blackman interviews the leaders and legends of the video game industry so that you can succeed with your game project, career, or venture. Discover how you can produce, market, and operate games more successfully so that your career can be more satisfying and impactful, whether you're a game designer, engineer, or entrepreneur and whether you work at a studio, publisher, brand or startup. Jordan is an industry insider, who has worked as a Senior Producer at Ubisoft and a Lead Designer at Zynga. Since 2012, Jordan has been helping clients like EA Sports, AMC Networks, The Pokemon Company, Ellen Degeneres, and Capcom create and grow hit games. In each episode of Playmakers, he goes to work uncovering valuable insights, tactics, and know-how from a wide range of entertaining personalities including designers, writers, product managers, technologists, studio founders, executives, and more. Why? So that you get practical perspectives and insights week after week. No matter your experience or discipline, this is the show that can level you up on everything from raising funds to live operations, and everything in-between. Oh, and you'll have fun every step of the way, because there's a magic sprinkle of goofiness in each episode. So thwack that subscribe button and buckle your safety belt, 'cus this here is the wildest ride in the metaverse.
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Jordan Blackman interviews the leaders and legends of the video game industry so that you can succeed with your game project, career, or venture. Discover how you can produce, market, and operate games more successfully so that your career can be more satisfying and impactful, whether you're a game designer, engineer, or entrepreneur and whether you work at a studio, publisher, brand or startup. Jordan is an industry insider, who has worked as a Senior Producer at Ubisoft and a Lead Designer at Zynga. Since 2012, Jordan has been helping clients like EA Sports, AMC Networks, The Pokemon Company, Ellen Degeneres, and Capcom create and grow hit games. In each episode of Playmakers, he goes to work uncovering valuable insights, tactics, and know-how from a wide range of entertaining personalities including designers, writers, product managers, technologists, studio founders, executives, and more. Why? So that you get practical perspectives and insights week after week. No matter your experience or discipline, this is the show that can level you up on everything from raising funds to live operations, and everything in-between. Oh, and you'll have fun every step of the way, because there's a magic sprinkle of goofiness in each episode. So thwack that subscribe button and buckle your safety belt, 'cus this here is the wildest ride in the metaverse.
How to Create Breakthrough Worldwide Hits, with Amy Jo Kim
Playmakers - The Game Industry Podcast
40 minutes 58 seconds
4 years ago
How to Create Breakthrough Worldwide Hits, with Amy Jo Kim
Named by Fortune as one of the “Top 10 Influential Women in Games”, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, & Happify. Amy Jo helps entrepreneurs & innovators bring their ideas to life at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books “Community Building on the Web” (2000) and “Game Thinking” (2018).
Open up your notes app and get ready to use it as we discuss topics like:
- “Super Fans” and why they are critical to getting a “beachhead” in the market
- Why the “Fast Follow” method limits growth potential
- How to find your Super Fans quickly
- How to create innovative projects that scale in a BIG way
- How to join Amy Jo’s free Superfan Challenge
For more resources head to https://www.playmakerspodcast.com/
Playmakers - The Game Industry Podcast
Jordan Blackman interviews the leaders and legends of the video game industry so that you can succeed with your game project, career, or venture. Discover how you can produce, market, and operate games more successfully so that your career can be more satisfying and impactful, whether you're a game designer, engineer, or entrepreneur and whether you work at a studio, publisher, brand or startup. Jordan is an industry insider, who has worked as a Senior Producer at Ubisoft and a Lead Designer at Zynga. Since 2012, Jordan has been helping clients like EA Sports, AMC Networks, The Pokemon Company, Ellen Degeneres, and Capcom create and grow hit games. In each episode of Playmakers, he goes to work uncovering valuable insights, tactics, and know-how from a wide range of entertaining personalities including designers, writers, product managers, technologists, studio founders, executives, and more. Why? So that you get practical perspectives and insights week after week. No matter your experience or discipline, this is the show that can level you up on everything from raising funds to live operations, and everything in-between. Oh, and you'll have fun every step of the way, because there's a magic sprinkle of goofiness in each episode. So thwack that subscribe button and buckle your safety belt, 'cus this here is the wildest ride in the metaverse.
