Tired of being buried on page 10 of Google? Ready to unlock the organic traffic you know your business deserves? In this landmark episode of Playing Books, we cut through the noise and go straight to the practicalities of SEO. Let the legendary authors of the industry's definitive bible, "The Art of SEO": Eric Enge, Stephan Spencer, and Jessie C. Stricchiola teach you SEO first-hand. They are the pioneers who have defined and redefined the practice of SEO for decades, and in this exclusive conversation, they're sharing their invaluable wisdom with you.
Whether you're an absolute beginner or a seasoned marketing pro, this episode is a masterclass in mastering search. You will learn:
The Unchanging Pillars of SEO: Discover the core principles that remain critical, no matter how much Google's algorithm shifts.
Actionable On-Page & Technical Fixes: Simple, powerful strategies you can implement today to improve your site's performance and ranking.
The Future of Search: A look ahead at how AI, user intent, and evolving technology are rewriting the rules of optimization.
Debunking Destructive Myths: Uncover the common misconceptions and outdated tactics that are sabotaging your results right now.
Content & Link Building That Actually Works: Learn the strategies for creating authority and trust that Google rewards.
This conversation is packed with insights, but it only scratches the surface. To truly master the craft, you need a comprehensive guide. Elevate your skills and dominate the search results by grabbing your copy of "The Art of SEO, 4th Edition."
You can buy the book now on Amazon: https://amzn.to/47WkmE0. Also available at all major online and local bookstores.
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