Welcome to Player Driven, the hub where gaming insights and community collide.
We believe that behind every great game is a thriving community and an unforgettable player experience. Whether it’s building inclusive environments, exploring the latest tech, or diving into the art of storytelling, our mission is simple: to empower the creators, communities, and players that make the gaming world extraordinary.
What We’re About:
🎮 Insightful Conversations – Through our podcast and community clubhouse, we bring industry leaders, creators, and innovators together to explore the cutting-edge of gaming.
🌍 Player-Centric Focus – From accessibility to trust and safety, we champion the initiatives that keep players at the heart of the industry.
📈 Data Meets Creativity – With a knack for combining KPIs with compelling narratives, we highlight strategies that don’t just work but resonate.
🤝 Community Building – We celebrate what makes the gaming community special: its people. From indie developers to AAA veterans, every voice matters here.
Join us as we explore what drives games, empowers communities, and defines success in the ever-evolving gaming landscape.
Your Game. Your Story. Your Community.
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Welcome to Player Driven, the hub where gaming insights and community collide.
We believe that behind every great game is a thriving community and an unforgettable player experience. Whether it’s building inclusive environments, exploring the latest tech, or diving into the art of storytelling, our mission is simple: to empower the creators, communities, and players that make the gaming world extraordinary.
What We’re About:
🎮 Insightful Conversations – Through our podcast and community clubhouse, we bring industry leaders, creators, and innovators together to explore the cutting-edge of gaming.
🌍 Player-Centric Focus – From accessibility to trust and safety, we champion the initiatives that keep players at the heart of the industry.
📈 Data Meets Creativity – With a knack for combining KPIs with compelling narratives, we highlight strategies that don’t just work but resonate.
🤝 Community Building – We celebrate what makes the gaming community special: its people. From indie developers to AAA veterans, every voice matters here.
Join us as we explore what drives games, empowers communities, and defines success in the ever-evolving gaming landscape.
Your Game. Your Story. Your Community.
From Sneakers to Startups: ASICS Ventures' Joe Pace on Building a VR Sport from Scratch
Player Driven
34 minutes
2 months ago
From Sneakers to Startups: ASICS Ventures' Joe Pace on Building a VR Sport from Scratch
In this episode of Player Driven, Greg talks with Joe Pace, VP at ASICS Ventures, about the company's surprising leap into virtual reality with DISC, a brand-new competitive sport built for Meta Quest. They explore what it means to build community before code, how fitness and gaming are converging, and what studios can learn from a 70-year-old brand embracing LiveOps. If you're thinking about building something new — or building it differently — this episode is for you.
Timestamps:
* 02:00 – Why ASICS is getting into gaming (and why now)
* 06:00 – The DISC origin story: air hockey meets VR
* 16:30 – Why they launched on Discord before they launched the game
* 21:00 – Surprising lessons from the VR community
* 38:00 – What's next: arcade mode, cosmetics, and social scaling
Guest Bio:Joe Pace is the VP at ASICS Ventures, where he leads new product strategy across emerging digital platforms. Previously at Runkeeper, LL Bean, and Legendary Entertainment, Joe's work spans fitness, technology, and innovation. LinkedIn [https://www.linkedin.com/in/joepace/]
Key Topics:
* VR game development
* Community-first strategy
* Meta Quest platform
* Fitness and gamification
* LiveOps in non-traditional gaming studios
* Social dynamics in VR
* ASICS's innovation model
* Building new sports for virtual platforms
Relevant Links:
* disc.asics.com [https://disc.asics.com/]
Credits:Hosted by Greg Posner, founder of Player Driven — a podcast about the business of games and how smart people scale them.
Player Driven
Welcome to Player Driven, the hub where gaming insights and community collide.
We believe that behind every great game is a thriving community and an unforgettable player experience. Whether it’s building inclusive environments, exploring the latest tech, or diving into the art of storytelling, our mission is simple: to empower the creators, communities, and players that make the gaming world extraordinary.
What We’re About:
🎮 Insightful Conversations – Through our podcast and community clubhouse, we bring industry leaders, creators, and innovators together to explore the cutting-edge of gaming.
🌍 Player-Centric Focus – From accessibility to trust and safety, we champion the initiatives that keep players at the heart of the industry.
📈 Data Meets Creativity – With a knack for combining KPIs with compelling narratives, we highlight strategies that don’t just work but resonate.
🤝 Community Building – We celebrate what makes the gaming community special: its people. From indie developers to AAA veterans, every voice matters here.
Join us as we explore what drives games, empowers communities, and defines success in the ever-evolving gaming landscape.
Your Game. Your Story. Your Community.
