Episode 98: Brand Tailored Promotions: A Secret Weapon to Skyrocket Your Amazon Sales

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Playbook For Amazon

Jeff Lieber

120 episodes

3 days ago

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

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Marketing

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Entrepreneurship

Episode 98: Brand Tailored Promotions: A Secret Weapon to Skyrocket Your Amazon Sales

Playbook For Amazon

10 minutes 50 seconds

1 year ago

Episode 98: Brand Tailored Promotions: A Secret Weapon to Skyrocket Your Amazon Sales

https://youtu.be/2z64nwkJ_VU
Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty.
Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It's a hidden gem in the Amazon seller central, but it's not well-known by many sellers.Here's the secret: Brand Tailored Promotions can help you skyrocket your Amazon sales.By using Brand Tailored Promotions, you can:* Re-engage at-risk customers and win them back.* Convert brand card abandoners into paying customers.* Reward brand followers for their loyalty.* Keep high-spend customers coming back for more.* Attract potential new customers and introduce them to your brand.* Nurture promising customers and turn them into loyal customers.* Encourage recent customers to repurchase your product.* Reward repeat customers for their continued support.* Show your appreciation to top-tier customers and keep them coming back.Here are some dates to keep in mind when using Brand Tailored Promotions:* October 24th - November 24th: Only run coupon clippings during this time, as other promotional types can affect Black Friday promotions.* November 25th (Cyber Monday) - December 15th: Target brand card abandoners and potential new customers.* December 16th - December 23rd: Target high spend customers, top tier repeat customers, and brand followers.Here are some tips for using Brand Tailored Promotions effectively:* Target the right audiences with the right discounts. For example, you may want to offer a higher discount to at-risk customers than to repeat customers.* Create personalized messaging for each audience. This will help to make your promotions more relevant and appealing to your customers.* Track the results of your promotions. This will help you to see which audiences and promotions are most effective.Overall, Brand Tailored Promotions is a powerful tool that can help you to boost your sales on Amazon. By using it effectively, you can engage and convert customers at every stage of the buyer journey.