Episode 114: Unlocking the Power of Amazon’s Customer Journey Analytics Report

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Playbook For Amazon

Jeff Lieber

120 episodes

3 days ago

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

All content for Playbook For Amazon is the property of Jeff Lieber and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Episode 114: Unlocking the Power of Amazon’s Customer Journey Analytics Report

Playbook For Amazon

11 minutes 46 seconds

6 months ago

Episode 114: Unlocking the Power of Amazon’s Customer Journey Analytics Report

https://youtu.be/SLJhLjRNEMo
Master Your Amazon Strategy with Customer Journey Insights

Discover how Amazon’s new Customer Journey Analytics Report can transform your brand’s marketing, pricing, and retention effortsAmazon introduced the Customer Journey Analytics Report, a game-changing tool within Brand Analytics that tracks how customers engage with your brand across their purchasing journey. From awareness to purchase, this report provides actionable insights into customer touchpoints, drop-off rates, and conversion opportunities.
Here’s what the report offers:

Date Range Options: Choose between weekly or monthly data (quarterly still pending).
Customer Journey Flow: See how customers move from awareness (category vs. branded searches) to consideration (detail page visits), intent (add-to-cart or wishlist actions), and purchase (sales and repeat behavior).
Key Metrics: For example, 32,547 customers searched a brand, with a 32.25% increase in awareness, while 2,087 completed purchases, driving $141,107.81 in sales.

Why It Matters:Optimize PPC Campaigns: Analyze branded vs. category search engagement to refine ad targeting.Enhance Listings: Track drop-offs after changes to titles, images, or pricing to boost conversions.Smarter Pricing: Find the perfect price point by monitoring how adjustments impact sales.Increase CLV: Tailor retention strategies based on repeat purchase insights.While the lack of quarterly reporting limits deeper repeat purchase analysis, comparing monthly trends can still reveal powerful patterns. Dive into this report today to elevate your Amazon strategy!