Episode 109: Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility

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Playbook For Amazon

Jeff Lieber

120 episodes

2 days ago

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

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Marketing

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Episode 109: Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility

Playbook For Amazon

12 minutes 53 seconds

11 months ago

Episode 109: Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility

https://youtu.be/zcp7sr-ciV0
Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility
Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday VisibilityThe holiday season in Quarter 4 or Q4 is a critical time for Amazon sellers to maximize visibility and revenue, especially during high-demand shopping events like Black Friday and Cyber Monday.To stay competitive, sellers should employ targeted strategies across discounts, promotions, and content. Start by offering a 20% Prime Exclusive Discount that covers both Black Friday and Cyber Monday, streamlining pricing and attracting deal-seeking shoppers. If Prime discounts aren’t an option, consider using coupons to maintain competitive visibility. Amazon’s brand-tailored promotions can also drive conversions by targeting specific audiences, such as past customers and cart abandoners. Boost brand engagement with holiday-themed Amazon Posts that highlight your product as a gift, and increase post frequency for greater visibility.

Collaborate with influencers through Creator Connections for ongoing exposure, allowing influencers to showcase products throughout the season. Updating your Amazon storefront with seasonal images and gift guides can create a festive atmosphere for shoppers, especially when scheduled from mid-November through New Year’s.Finally, drive external traffic to your listings through email and social media campaigns with Amazon attribution links, focusing on holiday gift guides and last-minute offers to capture seasonal urgency. Combining these Q4 strategies can drive visibility and conversions,ensuring a successful holiday season on Amazon.