Episode 105: Effective Promotional Strategies for Amazon Prime Day

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Playbook For Amazon

Jeff Lieber

120 episodes

4 days ago

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

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Marketing

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Entrepreneurship

Episode 105: Effective Promotional Strategies for Amazon Prime Day

Playbook For Amazon

10 minutes 50 seconds

1 year ago

Episode 105: Effective Promotional Strategies for Amazon Prime Day

https://youtu.be/-be8JcCccho
Winning Promo Hacks for an Epic Amazon Prime Day
Utilizing Coupons, Promo Codes, and Tiered Promotions Amazon Prime Day offers several promotional avenues to boost your sales, and understanding each can make a significant difference. Prime Exclusive Discounts are highly effective, but you can also leverage coupons, promotional codes, and tiered promotions.

Coupons will be available for scheduling once Amazon announces the Prime Day dates. It's advisable to match at least a 20% discount to stay competitive. Promotional codes and tiered promotions, such as "buy two, get 10% off," can complement your discounts and drive higher order values. Combining these promotions strategically can enhance your overall sales performance. Additionally, brand-tailored promo codes target specific audiences, such as abandoned cart shoppers or new customers, offering a personalized touch that can boost conversions. Preparing these promotional tools ahead of time and ensuring they align with your pricing strategy will position you well for a successful Prime Day