In Episode 4 of Playback Pioneers, Bleuenn Le Goffic (VP Business Transformation at Accedo) takes the mic to grill Patrick Costello (Senior Director, Business Development at Qualcomm) on what it really takes to push media forward in a tech-first but trust-starved world. This one dives deep into: Why XR is more than a gimmick Where AI is changing the rules for sports and video The value of audience trust in a hype-filled industry And the personal stuff too: including what Patrick would call the reality TV show based on his career (you’ll either cringe or clap) Chapters 00:00 – Introduction to Playback Pioneers02:00 – Bleuenn Takes the Host Role03:00 – Exploring XR and Immersive Media05:51 – Qualcomm’s Role in the XR Ecosystem12:03 – Building Business Cases in Immersive Media18:07 – Audience Engagement and Technology Adoption24:05 – The Changing Vendor-Customer Relationship29:48 – AI’s Impact on Media and Content36:04 – Future of Data Strategy in Immersive Tech36:54 – AI in Sports and Conversational Interfaces39:41 – The "When, Not If" of AI Adoption40:45 – Collaboration & Creativity in AI42:31 – AI Disruption in Video Production44:30 – Industry Innovation & Shifting Mindsets46:52 – Ecosystem Collaboration in Tech49:47 – Personal Reflections and Insights52:31 – Empathy in Global Collaboration54:30 – Quickfire Qs: Reality TV & Curveballs