🎙️ Ben Schwarz Hosts Bleuenn Le Goffic – Transforming Media from the Inside Out In this episode of Playback Pioneers, President of Greening of Streaming Ben Schwarz jumps into the host seat to lead a bold, honest conversation with Bleuenn Le Goffic, VP of Business Transformation at Accedo. Bleuenn brings over a decade of experience leading change at Accedo, where she’s been instrumental in driving sustainability, business strategy, and inclusive leadership across the organisation. In this wide-ranging discussion, she and Ben dig into what real transformation looks like in the media space—touching on AI, immersive tech, user behaviour, and the frameworks needed to build a more responsible and effective industry. If you're in streaming, digital media, or anywhere near the future of content—this is one you don’t want to miss. 🎯 What to expect— Sustainability as a strategic driver, not just a buzzword— Why XR and immersive tech need deeper engagement— The role of empathy in business transformation— What AI can actually do for user experience— How regenerative business models are reshaping the media ecosystem 📍 Chapters:00:00 – Introduction to Playback Pioneers02:22 – Sustainability in Media: The Transformation Tightrope23:17 – Business Transformation in Media Organizations33:03 – The Value Proposition of AI Investment34:41 – Sustainability and Regenerative Business Models35:12 – The Holistic Vision of Sustainability37:31 – Empathy in Business Impact38:35 – The Future of Immersive Technologies39:03 – Engagement Challenges in XR41:36 – AI's Role in Enhancing User Experience46:29 – The Future of Immersive Media