• GCP network performance is 3x better than AWS/Azure—bottom-performing GCP VM outperforms top AWS/Azure VMs (Cockroach Labs 2021 benchmark) • Sustained use discounts are automatic (up to 30%) with no commitment—the anti-AWS Reserved Instance model that rewards retroactively vs requiring upfront forecasting • GCP growing 32% YoY vs AWS 17% driven by AI/ML and data workloads—capturing 6.4 percentage points of market share since Q1 2022 • BigQuery processes petabytes without managing infrastructure—columnar storage, automatic partitioning, and ML integration in one serverless platform • GKE Autopilot eliminates majority of toil from Kubernetes—Google’s opinionated managed mode handles node provisioning, scaling, and security patches • Vertex AI unifies ML workflow from training to deployment—integrated with BigQuery and GCS, unlike AWS’s fragmented SageMaker/Bedrock/Comprehend