Episode 13 Summary: Persuaded: The Hidden Forces Behind Every ‘Yes’

In this eye-opening episode, Mike and Manon dig into the psychology of influence and why we often say “yes” when we mean “no.” From subtle social cues to full-on memory rewrites, this episode explores how easily our perceptions, beliefs, and even memories can be shaped by those around us.

Highlights:

Classic Conformity StudiesSolomon Asch’s famous line experiment shows how 75% ofpeople conform to group pressure—even when they know the group

Elizabeth Loftus's Work:

Demonstrates how suggestion and phrasing can alter memories-proving memory is not a video camera but a reconstruction.

Cialdini's 6 Principles of Persuasion:

The crew breaks down reciprocity, commitment, social proof, authority, liking, and scarcity with modern examples from Costco to Tupperware parties and Nike drops.

Personal Stories:

Mike recounts how a vacuum salesman used nearly every trick in the book on him; Manon shares her husband Connor's brief but charming door-to-door roof sales.Takeaway:Understanding the psychology of persuasion helps you become a more conscious consumer, communicator, and decision-maker. Influence is everywhere—but awareness is your best defense.