Is your copy moving people to take action - or leaving them scrolling past?

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do live copy critiques of two vegan businesses:

🌿 Kind of Wild Wines: a vegan, organic wine brand. We break down their sales emails, content emails, and landing pages.

🌿 Main Street Vegan Academy: a long-running certification program for vegan lifestyle coaches. We analyse their sales page for clarity, credibility, and conversions.

You'll learn:

• The difference between benefit-driven vs. urgency-driven copy
• How to use authority, testimonials, and community to build trust
• Why features alone aren’t enough (and how to turn them into benefits)
• Simple tweaks that make your copy more engaging and persuasive
• The importance of showing the humans behind the brand

Whether you sell products, services, or courses, these critiques will give you practical ideas to instantly improve your copy and get people to take action.

Links to the copy we look at:

All Wines: https://kindofwildwines.com/collections/all-wines

Corporate Gifting: https://kindofwildwines.com/pages/corporate-gifting

Our Mission: https://kindofwildwines.com/pages/our-mission

https://mainstreetvegan.com/about-our-program/

Want your copy critiqued in a future episode? Email us at plantpoweredbusiness@gmail.com.

For an added bonus, we recommend checking this episode out on YouTube so you can follow along as we share our screens and review the copy.

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