Live Copy Critique: How to Write Great Web Copy for Your Vegan Business

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Plant Powered Business: Strategies to Grow Your Positive Impact

Brieanah Schwartz and Johanna Koskinen

26 episodes

3 days ago

Welcome to Plant Powered Business: Strategies to Grow Your Positive Impact, a podcast to help you build your dream vegan business. Join hosts Brieanah Schwartz and Johanna Koskinen, plant-based marketing experts, as they: 🌱 Share marketing and copywriting advice to help you connect with your audience and amplify your message 🌱 Interview vegan business owners, industry experts, movement leaders, and changemakers to inspire you and provide fresh strategies for your business. 🌱 Discuss news and current events in the global plant-based movement to keep you updated on the latest trends.

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All content for Plant Powered Business: Strategies to Grow Your Positive Impact is the property of Brieanah Schwartz and Johanna Koskinen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Live Copy Critique: How to Write Great Web Copy for Your Vegan Business

Plant Powered Business: Strategies to Grow Your Positive Impact

39 minutes 11 seconds

8 months ago

Live Copy Critique: How to Write Great Web Copy for Your Vegan Business

Is your website helping you sell your ethical products or services, or is it accidentally confusing visitors or even driving them away?

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do a live website critique of This Is Not a Game, the world’s first vegan tabletop gaming brand.

Whether you run an e-commerce store, a vegan business, or simply want to improve your website copy, this episode will help you understand how to write web copy that builds authority and helps you sell your thing.

This episode covers:
- First impressions: What makes a homepage grab attention (and what can be improved)
- How to clarify your message and avoid confusing potential customers - The power of storytelling and personality-driven brand voice
- Best practices for CTAs to increase sales
- Bonus: How to get more email sign ups + welcome email tips for building a strong relationship with your audience

Want the hosts to critique your copy in a future episode? Email them at plantpoweredbusiness@gmail.com.

You can also listen to the episode on Spotify/Apple Podcasts, but they recommend watching the YouTube version so you can see the website as they critique it.

Check out This Is Not a Game here: https://thisisnotagame.co/

Let us know in the comments: What’s your biggest challenge with website copy?

Subscribe to @PlantPoweredBusiness so you never miss an episode!