Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business.
Planner Parley is a production of Truth Collective in partnership with the 4A’s.
All content for Planner Parley is the property of Truth Collective and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business.
Planner Parley is a production of Truth Collective in partnership with the 4A’s.
Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).
Julian Cole, a strategy consultant out of Melbourne, Australia, returns to the Planner Parley podcast for a one-to-one deep dive on Big-T strategists. He and John Roberts, CSO at Truth Collective in Rochester, New York, are fully unpacking what makes great strategists, how their skills are both broad and deep, why it’s important for them to not just do but also teach, and what it means for small agencies.
Key Takeaways:
If you really want to learn something, you teach it
The Big T-shaped strategist and the three missing skills
Just enough process – the critical frameworks we all need
The golden window for great work
Planner Parley
Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business.
Planner Parley is a production of Truth Collective in partnership with the 4A’s.
