London & Helsinki: Creating a unified city brand narrative for different audiences

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Place2Place

City Nation Place

17 episodes

9 months ago

The Place2Place podcast sets up a chain of connections between place brand and place marketing leaders. Eavesdrop on two people having an honest conversation about their experience promoting and managing the reputation of countries, cities, or regions.

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All content for Place2Place is the property of City Nation Place and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

London & Helsinki: Creating a unified city brand narrative for different audiences

Place2Place

20 minutes 48 seconds

2 years ago

London & Helsinki: Creating a unified city brand narrative for different audiences

London & Partners’ Rose Wangen-Jones returns in this episode of Place2Place to understand the journey behind the merger that created Helsinki Partners, bringing the Helsinki Business Hub and Helsinki Marketing under one roof. Listen in as Rose speaks with CEO Clarisse Berggårdh about the vision driving the city’s strategy, how they’re overcoming the barriers to their success, and what it’s been like uniting two work cultures whilst working remotely.

Hosted on Acast. See acast.com/privacy for more information.