Costa Rica & New Zealand: Building a values-based nation brand strategy

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/1b/d9/41/1bd94131-a2bf-db54-2248-011f2ce44de1/mza_13203878268443707605.jpeg/600x600bb.jpg

Place2Place

City Nation Place

17 episodes

9 months ago

The Place2Place podcast sets up a chain of connections between place brand and place marketing leaders. Eavesdrop on two people having an honest conversation about their experience promoting and managing the reputation of countries, cities, or regions.

Hosted on Acast. See acast.com/privacy for more information.

All content for Place2Place is the property of City Nation Place and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Costa Rica & New Zealand: Building a values-based nation brand strategy

Place2Place

24 minutes 31 seconds

4 years ago

Costa Rica & New Zealand: Building a values-based nation brand strategy

Daniel Valverde, Country Brand Manager for Costa Rica, and Rebecca Smith, Director of the New Zealand Story, kick off the first episode in our chain of place brand leaders in conversation. Listen in on their conversation as they discuss the synergies between their country brands, tips for working with politicians and the private sector, and ideas for measuring place brand effectiveness.

Hosted on Acast. See acast.com/privacy for more information.