In this conversation, Martin Luther and Milan Strba delve into the controversial topic of fake ads in mobile marketing. They explore the reasons behind the prevalence of fake ads, the balance between performance and reputation, and the blurred lines in defining what constitutes a fake ad. The discussion also touches on the psychology of consumers, the impact of gameplay representation in ads, and the future of advertising with the rise of AI. Ultimately, they question the acceptability of deception in marketing and its implications for the gaming industry.

fake ads, mobile marketing, advertising strategies, game marketing, performance marketing, reputation management, consumer psychology, AI in advertising, marketing ethics, gaming industry