In this episode of the Pixel Papas podcast, hosts Martin Luther and Milan Strba welcome Alan Holub, a senior UA manager at SuperSolid, to discuss the intricacies of scaling merge games. The conversation covers various topics, including personal gaming experiences, the importance of creativity in marketing, understanding audience motivations, differentiating through storytelling, and the evolving landscape of brand marketing in the gaming industry. Alan shares insights on how emotions play a crucial role in user acquisition strategies and emphasizes the need for a balanced approach between performance marketing and brand building.

gaming, marketing, user acquisition, creativity, brand building, audience engagement, mobile games, emotional connection, game development, podcast