In this episode, Martin Luther and Milan Strba discuss with branding expert Martin Woska the critical role of branding in marketing and mobile gaming, emphasizing that every game is inherently a brand. He highlights the importance of creativity in marketing strategies, the need for long-term brand investment, and the often-overlooked significance of onboarding as a branding opportunity. The discussion also touches on the impact of AI on marketing strategies and the balance between brand marketing and performance marketing.

branding, brand marketing, mobile gaming, performance marketing, creativity, brand KPIs, AI in marketing, onboarding, marketing strategies