In this conversation, Michal Prokop-Grňo, CMO of Pixel Federation, shares insights into his journey in the mobile gaming industry, the evolution of mobile marketing strategies, and the importance of balancing data analysis with creativity. He discusses the company's game portfolio, the challenges of engaging new audiences, and the future of user acquisition in a rapidly changing landscape.mobile games marketing, Pixel Federation, user acquisition, creativity, data analysis, game development, audience engagement, game marketing