In this episode of Pixel Papas, Milan Strba and Martin Luther interview Rau Dosymbetov, the creative marketing lead for Nexters, discussing the intricacies of mobile game marketing, focusing on Hero Wars. We explore Rau's gaming background, the creative processes behind game ads, the unique style of Hero Wars, key performance indicators in marketing, audience engagement strategies, and the role of AI in creative production. The conversation highlights the importance of understanding the target audience and adapting to new technologies in the gaming industry.gaming, mobile games, marketing, Hero Wars, creative process, audience engagement, AI in gaming, game ads, performance indicators, game development, UA creatives