In Today's Episode:
- Learn how COVID-19 affected small businesses in Australia.
- Find out why Deb's four decades in business as Female Entrepreneur allow her to view our current situation in a positive light.
- Get to know the story of Shane Ave, Australia's first LGBTQ+ community-serving, made-to-measure suiting company.
- Learn how to successfully research, validate and launch your business idea.
- Learn how to differentiate your business by serving a very specific, niche audience.
- Find out how Deb built and grew the Shane Ave brand using Social Media and organic reach to gain 30 suit orders prior to her launch.
- Hear about Deb's unique approach to serving her customers throughout all of Australia and how she adjusted her approach during COVID-19.
- Find out how being proactive in integrating Shane Ave online worked out in Deb's favour and allowed her to continue to serve her customers despite COVID-19 quarantine, social-distancing and travel restrictions.
- Learn how COVID-19 accelerated Shane Ave's product launch schedule.
- Gain valuable insights into how to name your business to seamlessly attract your ideal customers.
- Learn about Shane Ave's connection to The L Word series.
- Get fashion insights on how to elevate your everyday outfits and invest in your wardrobe.
- Learn about The Unsuitable Podcast and the reasons why Deb felt compelled to share the stories of the LGBTQ+ community in this way.
Ways to connect with Deb
Website / Online Store: https://www.shaneave.com/
Podcast: The Unsuitable
Instagram: @shane.ave
Facebook: @aveshane1
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