Traditional Audience Strategy Is Killing Your Growth

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PIVOT: Customer-centric strategies to unlock growth at your arts organization

Ruth Hartt

10 episodes

6 days ago

The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime. In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff. If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.

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Traditional Audience Strategy Is Killing Your Growth

PIVOT: Customer-centric strategies to unlock growth at your arts organization

12 minutes 15 seconds

9 months ago

Traditional Audience Strategy Is Killing Your Growth

Is your audience development strategy stuck in the past? In this episode of Pivot, host Ruth Hartt explores why traditional audience strategies are failing in today’s evolving landscape—and what arts organizations can do to ignite radical growth.

Discover the power of customer-centric innovation, the untapped potential in new markets, and how a simple shift in focus can transform your messaging, attendance, and impact.

Packed with real-world insights and actionable advice, this episode is your guide to breaking free from outdated approaches and building the audience your art deserves.

Try the ROI calculator at https://www.cultureforhire.com/roi.