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PIVOT: Customer-centric strategies to unlock growth at your arts organization
Ruth Hartt
10 episodes
6 days ago
The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime. In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff. If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.
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Arts
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All content for PIVOT: Customer-centric strategies to unlock growth at your arts organization is the property of Ruth Hartt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime. In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff. If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.
Show more...
Arts
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Innovators in the Arts: Wichita Symphony's Holly Mulcahy
PIVOT: Customer-centric strategies to unlock growth at your arts organization
31 minutes 3 seconds
2 years ago
Innovators in the Arts: Wichita Symphony's Holly Mulcahy

Join me for an inspiring conversation about rebuilding audiences and growing relevance with Holly Mulcahy, arts innovator and violinist extraordinaire. We talk about embracing the Outsider's perspective, growing emotional bonds to your organization by creating community, and a signature drink called The Blue Electra.


Concertmaster, soloist, and founder of Arts Capacity—a nonprofit that brings the healing power of music to prison inmates—Holly is tirelessly building bridges into the world of classical music, and I know you'll be inspired by her thinking.

PIVOT: Customer-centric strategies to unlock growth at your arts organization
The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime. In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff. If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.