Innovators in the Arts: New Bedford Symphony Orchestra's Dave Prentiss and Terry Wolkowicz

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PIVOT: Customer-centric strategies to unlock growth at your arts organization

Ruth Hartt

10 episodes

6 days ago

The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime. In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff. If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.

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Innovators in the Arts: New Bedford Symphony Orchestra's Dave Prentiss and Terry Wolkowicz

PIVOT: Customer-centric strategies to unlock growth at your arts organization

57 minutes 42 seconds

2 years ago

Innovators in the Arts: New Bedford Symphony Orchestra's Dave Prentiss and Terry Wolkowicz

The New Bedford Symphony Orchestra, led by Dave Prentiss and Terry Wolkowicz, has been on a remarkable journey powered by a profoundly customer-centric approach.

The orchestra's deep commitment to forging connections through innovative educational programming and meaningful outreach has helped them double their budget over the last 8 years—while also increasing their concert offerings by 60%.

Most notably, this approach also led to a 23% increase in attendance for their first post-pandemic season.

If you need practical strategies for increasing engagement, forging connections, fostering a sense of belonging, and expanding the reach of your arts organization, you won't want to miss this conversation.