PIVOT: Customer-centric strategies to unlock growth at your arts organization
Ruth Hartt
10 episodes
6 days ago
The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime.
In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff.
If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.
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The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime.
In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff.
If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.
PIVOT: Customer-centric strategies to unlock growth at your arts organization
33 minutes
2 years ago
Innovators in the Arts: Dominic Moore-Dunson
An award-winning choreographer, professional dancer, producer, teaching artist and speaker, Dominic Moore-Dunson believes that the future of the arts sector depends on arts organizations becoming community organizations.
PIVOT: Customer-centric strategies to unlock growth at your arts organization
The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime.
In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff.
If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.
