A Path Forward: Unpacking the NEA's 2022 Survey of Public Participation in the Arts

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PIVOT: Customer-centric strategies to unlock growth at your arts organization

Ruth Hartt

10 episodes

6 days ago

The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime. In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff. If you want the kind of change that will actually move the needle, you've got to stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.

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A Path Forward: Unpacking the NEA's 2022 Survey of Public Participation in the Arts

PIVOT: Customer-centric strategies to unlock growth at your arts organization

17 minutes 5 seconds

1 year ago

A Path Forward: Unpacking the NEA's 2022 Survey of Public Participation in the Arts

One of the biggest hurdles arts leaders face right now is driving organizational change. And one of the most crucial elements required for successfully driving change is a shared sense of urgency around the need for change.

In this episode I share stats from 40 years of NEA surveys that may help you in your crusade to start shifting the way you do things at your arts organization.

To download the slide deck on audience trends from 1982-2022, go to https://www.cultureforhire.com/warningsigns To calculate your organization's change readiness score, go to http://www.cultureforhire.com/change