In this episode, Stephanie interviews Dr. Angela Crawford, a vegan psychologist about the emotional and psychological side of adopting a vegan lifestyle.
Drawing from surveys and interviews detailed in her book The Vegan Transformation, Dr. Crawford shares key themes like values alignment, compassion, and empowerment, while highlighting that advocacy can take many forms depending on personality.
She offers advice for entrepreneurs and new vegans: connect with your “why,” seek supportive communities, and trust your unique approach.
Whether you're just starting on your vegan journey or you're ready to advocate more for a vegan lifestyle, this episode is for you.
Quote:
Connecting with your core values and your why is one foundational piece of that, because whenever we're feeling stuck, because we're having to learn a new skill or navigate a challenge that we haven't before, if we're connected with our why and our values and the reasons we're doing this, it gives us a little more willingness to say, okay, it's worth it to be a little uncomfortable and learn new skills and break through whatever is blocking me here.
--Angela Crawford
Show notes:
⚕️ [03:19] How food choices are deeply psychological and social
📕 [08:07] Angela’s seven themes that can deepen your life.
👨👨👦👦 [12:27] How Angela brings plant-based and vegan living into her local community.
💫 [16:37] Purpose and gifts: Where we fit in the world to offer our gifts.
⚖️ [20:41] Learning the balance between following guidance and not always seeing the next step.
🥇 [23:41] How connection with your values helps us break through whatever is blocking us.
🤝 [26:28] Different kinds of support we need on our journey.
👁 [28:21] The importance of valuing what you have to bring and to trust your inner guidance as you take the next steps.
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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.
