What is Swiggy Business Modle
Can I do the same model in my locality?
Mom Test b By Rob Fitzpatrick will be a very useful read before testing a product
Research may fail on a just a survey basis
Unless until they give money the idea is not validated
How to convince the shop keeper
Customer us the king 
If a mall has too much walking they will choose the high price for the Mall
Swiggy has 100 million customers, Sales would be easy
If the customer is on the platform then it is easy to attract shop keeper

Swiggy revenue model
R1: Delivery Fee charges commission
R2: Commission from each order
R3: Ad revenue
R4: Siwggy Super subscription revenue

Test your idea before your implement your product in real-time
Swiggy is venture-backed so they dint charge delivery at the starting, this is to introduce behaviorally change
On-demand service will be very complicated and tougher to do at a starting for a non-venture-backed company
Try offline marketing
Swiggy use TV ads online marketing
There are very smaller section of services in each locality
Don't do free delivery charges so that your basic delivery fees are covered
If you are generating Rs 40 out of each customer delivery then you start generating passive income
Consolidation of the shop is also another model, it is quite tricky and complicated for startups
D2 C model is also working if you can get wholesale connect
It needs an investment and inventory heavy model, but it will have a control 

Giving Solution to shopkeeper can also be another model which can come up

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