In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work. This week, Lexie S...
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In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work. This week, Lexie S...
The Gray Zone - Defining The Fourth Pillar of Media Coverage (Minisode)
Pitchin' and Sippin' with Lexie Smith
14 minutes
1 year ago
The Gray Zone - Defining The Fourth Pillar of Media Coverage (Minisode)
In this podcast episode, Lexie Smith dives into the evolving media landscape, challenging listeners to rethink the traditional media categories of paid, earned, and owned. Lexie introduces the "gray zone" – a hybrid media category that blends paid and earned media elements yet remains distinct from both. Through her insightful LinkedIn article, Lexie argues that this emerging category needs its own definition to reflect better the current media environment, where boundaries between thes...
Pitchin' and Sippin' with Lexie Smith
In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work. This week, Lexie S...
