In this episode of Founder Stories, we sit down with Peter Deitz, founder of Unwrapit, the platform that's revolutionizing corporate gifting with a focus on sustainability and meaningful experiences.
Peter takes us through his journey from a solo entrepreneur to establishing Unwrapit as a B Corp, committed to reducing waste through innovative digital gifting solutions.
We explore the challenges of building a purpose-driven business, the importance of aligning corporate values with sustainability, and why digital gifting is the future of corporate events.
Discover how Unwrapit is leading the charge in creating a greener, more thoughtful approach to corporate gifting.
Takeaways
Prioritizing impact and purpose in business can be a competitive advantage and attract like-minded team members and investors.
Non-physical gifts, such as experiences, charitable donations, and gift cards, can create lasting memories and higher recipient satisfaction.
Choosing non-physical gifts can reduce waste and lower costs for businesses. Unwrap It offers personalized, emotive, and branded recipient experiences through a digital gifting platform.
The platform helps customers design and contemplate the recipient experience they want to offer, ensuring personalization and brand reflection.
Unwrapit sources gifts based on the regions where recipients are located and offers a curated list of gift options for recipients to choose from.
Unwrap It is suitable for companies or events with a gifting budget of over $2,500 and has a global reach.
The platform has already achieved significant impact, including planting trees, securing meals for food-insecure individuals, and reducing CO2 emissions.
Sound Bites
"Let's design the waste and pollution out of an industry that's known for creating a lot of waste and pollution."
"Successful companies, startups likely have at least one, probably two master generalists in the founding team."
"Four in five corporate gifts are immediately discarded, never used, go straight to a trash can or hopefully a recycling bin."
"The experience for the end recipient is entirely digital."
"Enabling choice makes the whole experience more meaningful."
Chapters
00:00 - Introduction and Background
01:55 - Early Entrepreneurship and Shift to Social Impact
05:04 - Pros and Cons of Being an Entrepreneur on the Side
08:01 - Bootstrapping and Methodical Approach in Sustainable Business
11:48 - Recruiting Co-Founders and the Importance of Purpose
16:18 - Introduction to Unwrapit and Its Purpose
18:21 - The Landscape of Corporate and Event Gifting
23:51 - Costs and Benefits of Non-Physical Gifting
27:46 - The Digital Recipient Experience
30:16 - Enabling Choice for Meaningful Experiences
35:20 - Impact and Achievements of Unwrap It
43:21 - Innovation and Future Plans
About Peter Deitz
Peter is a 2 x B Corp entrepreneur committed to creating enduring companies that have a deeply-rooted social and environmental purpose. Prior to Unwrapit, Peter co-founded Grantbook, a 50-person digital transformation consultancy that works in the philanthropy sector. Peter is based in Toronto, ON and is the proud father of three kids, two cats, and a dog.
About Unwrapit
Unwrapit builds business relationships through hassle-free, personalized, and scalable gift
campaigns. No more generic gifts that are sent today and forgotten tomorrow. With Unwrapit,
recipients choose their own gift — making it the perfect way to show appreciation to those who
matter most to the business.
Want to Connect?
Peter: https://www.linkedin.com/in/peterdeitz/
Unwrapit: https://www.linkedin.com/company/unwrapit/
Book a Demo: https://calendly.com/d/x8mp-6ksz/demo-with-unwrapit?month=2024-08
Want to Try it Out?
Unwrapit is currently offering a summer promotion consisting of 50% off any Single Occasion or Annual Plan confirmed prior to August 31st. To learn more, visit unwrapit.com and book a demo.
