Katie Pierini is the founder of Mindset Agency in greater Los Angeles, a boutique agency at the leading edge of understanding how integrated communications is done today. Katie herself is a powerhouse, there's no other word to describe her: from her start in tech PR in Chicago to helping build and run a major agency office in San Diego to launching her own operation, she is an amazing combination of tougher-than-steel and relentlessly upbeat and optimistic. We discussed a number of things, in...
All content for Pitch Perfect: the PR Podcast is the property of Patrick Van de Wille and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Katie Pierini is the founder of Mindset Agency in greater Los Angeles, a boutique agency at the leading edge of understanding how integrated communications is done today. Katie herself is a powerhouse, there's no other word to describe her: from her start in tech PR in Chicago to helping build and run a major agency office in San Diego to launching her own operation, she is an amazing combination of tougher-than-steel and relentlessly upbeat and optimistic. We discussed a number of things, in...
Ep. 7 - Jackson Wightman - Proper Propaganda - Tech PR in an age of AI search and optimization
Pitch Perfect: the PR Podcast
1 hour 8 minutes
2 months ago
Ep. 7 - Jackson Wightman - Proper Propaganda - Tech PR in an age of AI search and optimization
Jackson Wightman is the head of Montreal agency Proper Propaganda, which specializes in consumer tech PR and marketing. A prolific contributor to LinkedIn and author, Jackson is especially informative on the topic of conducting PR campaigns with the specific aim of optimizing search results on AI platforms (GEO). We talked about fragmentation of media and reevaluating which platforms matter, AI and how it processes information and how that affects communications and marketing campaigns, and h...
Pitch Perfect: the PR Podcast
Katie Pierini is the founder of Mindset Agency in greater Los Angeles, a boutique agency at the leading edge of understanding how integrated communications is done today. Katie herself is a powerhouse, there's no other word to describe her: from her start in tech PR in Chicago to helping build and run a major agency office in San Diego to launching her own operation, she is an amazing combination of tougher-than-steel and relentlessly upbeat and optimistic. We discussed a number of things, in...
