The Pitch Masters Podcast is dedicated to helping you win more business. No matter how good your products or services are, without the right story, branding, and marketing, you might not get noticed. Danny Fontaine, AKA ’Pitch Guy’ interviews a master of pitching from industry in each episode and covers how behavioural science, psychology, storytelling, creative, and theatre all play huge roles in the success of your business.
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The Pitch Masters Podcast is dedicated to helping you win more business. No matter how good your products or services are, without the right story, branding, and marketing, you might not get noticed. Danny Fontaine, AKA ’Pitch Guy’ interviews a master of pitching from industry in each episode and covers how behavioural science, psychology, storytelling, creative, and theatre all play huge roles in the success of your business.
S1E20 VIDEO VERSION: Jim Highsmith, Co-creator of the Agile Manifesto, Storyteller, Adventurer
Pitch Masters
1 hour 13 minutes 52 seconds
2 years ago
S1E20 VIDEO VERSION: Jim Highsmith, Co-creator of the Agile Manifesto, Storyteller, Adventurer
In February 2001, 17 anarchists assembled in the Snowbird ski resort in Utah, USA. They had no fixed agenda and spent two days in lively conversation, creating what we all now know as the Agile Manifesto. A new mindset and movement were born that would change the face of software development, but they could never have guessed just how far-reaching, famous, and infamous their work would become. One of those 17 was Jim Highsmith, and in this episode, he tells me the story about the birth of Agile.
You'll hear Jim tell me the story of Snowbird, and how that meeting resulted in a worldwide phenomenon. We discuss how Agile was pitched by many people, how it's resulted in unexpected and amazing things, and how it's been misunderstood and misused. We dispel some Agile myths, talk about applying Agile in leadership, and discuss Jim's own career from being a self-proclaimed techie to a VP of Sales and Marketing.
Jim's latest book 'Wild West to Agile' is a truly riveting read and I'd recommend it to anyone. The book is available to purchase at Amazon and directly from Pearson.
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Pitch Masters
The Pitch Masters Podcast is dedicated to helping you win more business. No matter how good your products or services are, without the right story, branding, and marketing, you might not get noticed. Danny Fontaine, AKA ’Pitch Guy’ interviews a master of pitching from industry in each episode and covers how behavioural science, psychology, storytelling, creative, and theatre all play huge roles in the success of your business.
