Sarah Drinkwater, an influential pre-seed angel investor and founder of Common Magic, discusses the importance of community in technology companies. She defines community as a combination of utility and belonging, and emphasizes the role of community in connecting audiences to products and enabling long-term resilience. Sarah believes that community-building is not suitable for every company and depends on the specific audience and problem being solved. She also highlights the traits she looks for in founders, including resilience, persuasiveness, self-knowledge, and comfort with chaos. In terms of pitch decks, Sarah values clarity, a clear reason for the timing of the product, and a compelling reason why the founders are the right fit for the problem.

Keywords

community, technology companies, utility, belonging, audience, product, resilience, founders, pitch deck

Takeaways

• Community is a combination of utility and belonging in technology companies.
• Community-building is not suitable for every company and depends on the specific audience and problem being solved.
• Founders should possess traits such as resilience, persuasiveness, self-knowledge, and comfort with chaos.
• Pitch decks should focus on clarity, the timing of the product, and a compelling reason why the founders are the right fit for the problem.

Titles

• Traits of Successful Founders
• Key Elements of an Effective Pitch Deck

Sound Bites

• "Community is kind of utility plus belonging."
• "Technology is no longer the moat, go-to-market is the new moat."
• "Resilience is queen."

Chapters

00:00 Introduction

01:20 The Role of Community in Technology Companies

02:09 The New Moat: Go-to-Market

03:36 Traits of Successful Founders

09:14 Key Elements of an Effective Pitch Deck

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