An investigative deep-dive into the subtle signals, psychological factors, and hidden evaluation metrics venture capitalists use when assessing startup founders and their companies. This series reveals the unspoken rules and real decision-making frameworks that drive investment decisions, going far beyond traditional pitch deck analysis. This show produced by Aarish Shah.
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An investigative deep-dive into the subtle signals, psychological factors, and hidden evaluation metrics venture capitalists use when assessing startup founders and their companies. This series reveals the unspoken rules and real decision-making frameworks that drive investment decisions, going far beyond traditional pitch deck analysis. This show produced by Aarish Shah.
Customer Discovery: The Secret Calls That Determine Investment Decisions
Pitch Deck Lies: What Investors Actually Look At
11 minutes
11 months ago
Customer Discovery: The Secret Calls That Determine Investment Decisions
This episode uncovers how VCs conduct independent customer research to verify founder claims about market demand and product-market fit. It details specific techniques used to identify and contact customers without alerting companies, how investors interpret customer feedback, and what signals they look for in customer behavior patterns. The episode includes analysis of how different types of customers are weighted in the decision-making process and how investors spot manufactured or biased customer references.
Pitch Deck Lies: What Investors Actually Look At
An investigative deep-dive into the subtle signals, psychological factors, and hidden evaluation metrics venture capitalists use when assessing startup founders and their companies. This series reveals the unspoken rules and real decision-making frameworks that drive investment decisions, going far beyond traditional pitch deck analysis. This show produced by Aarish Shah.
