045 - Automating Marketing Strategy for Small Business Growth with Brett Hollman, Co-Founder & CEO, Enji

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Pitch, Build, Scale - Startup Founder Stories in the Age of AI

Chris Fanchi

52 episodes

3 days ago

That spark of innovation? It's just waiting for the perfect combination of tools and talent to bring it to life. This is "Pitch, Build, Scale": Each episode, we connect with the builders, the visionaries, and the problem-solvers who are redefining what's possible with today's technology - and pioneering the websites, apps, and software products of tomorrow. These are the conversations that transform how we build, how we sell, and how we scale technology businesses in a world where the tech evolves by the minute. Ready to stay ahead of the curve? This is "Pitch, Build, Scale".

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045 - Automating Marketing Strategy for Small Business Growth with Brett Hollman, Co-Founder & CEO, Enji

Pitch, Build, Scale - Startup Founder Stories in the Age of AI

39 minutes 32 seconds

1 month ago

045 - Automating Marketing Strategy for Small Business Growth with Brett Hollman, Co-Founder & CEO, Enji

How much more can one person do with AI? For Brett Hollman, the answer is: a lot more.

In this episode of Pitch, Build, Scale, host Chris Fanchi sits down with Brett Hollman, Co-Founder & CEO of Enji and former engineering leader at Amazon and Intuit. Brett shares how he and his wife turned years of marketing consulting experience into an AI-powered platform that helps solopreneurs and small business owners build marketing strategies that actually work.

We explore:

- Brett’s journey from leading massive AI teams at Amazon and Intuit to building Enji

- Why small businesses often fail at marketing (and how AI can fix it)

- How Enji blends human expertise with automation to create actionable strategies

- The future of AI for small business: enablement vs. replacement

- Scaling a startup from founder-led sales to product-led growth

Whether you’re a SaaS founder, software development leader, or solo entrepreneur, this episode offers a candid look at how AI is reshaping marketing and what it really takes to scale.

Chapters

00:00 Intro: Doing more with AI, not less

01:11 Brett’s early tech journey

05:20 From Amazon to AWS leadership

07:25 Building AI platforms at Intuit

10:23 Why Enji exists: solving marketing by accident

18:28 How Enji’s AI is different from a ChatGPT wrapper

29:36 The road to automated marketing

32:05 Startup bottlenecks: founder-led sales vs PLG

35:26 Where AI is headed for small business

38:06 Where to find Brett and Enji

Resources

🔗 Automate your marketing strategy with Enji: https://enji.co

🔗 Grow your revenue with Big North Marketing: https://bignorthmarketing.com

👉 Don’t forget to like, subscribe, and hit the bell for more conversations with tech leaders shaping the future of work.

#smallbusiness #ai #marketingautomation