In this episode of Pitch, Build, Scale, we sit down with Garret Grajek, CEO of YouAttest, to explore the future of identity governance, automation, and cybersecurity in an AI-driven world.
Garret has spent over 30 years shaping enterprise security, holding 13 patents and building solutions at RSA, SecureAuth, and now YouAttest. His perspective is clear: data is the crown jewel, and automation is the key to protecting it.
We discuss how enterprises can move beyond spreadsheets and manual audits to achieve rapid, scalable user access reviews, why non-human identities (NHIs) are the next big security frontier, and how managed service providers (MSPs) are reshaping go-to-market strategies in security and SaaS.
If you’re a SaaS founder, software agency leader, or enterprise innovator, this episode is packed with insights on scaling securely while embracing AI and automation.
Chapters
00:00 Intro & Garret’s journey into cybersecurity
05:56 Building SecureAuth and the shift to YouAttest
08:34 Why identity governance is the missing link in Zero Trust
12:22 Data as the true battleground in 2025
16:07 The rise of non-human identities (NHIs)
19:34 Using AI to create identity trust scores
22:39 Scaling through MSPs and service-first resellers
27:47 Verticalization as a market advantage
29:17 Garret’s “magic wand” for growth
30:33 Advice for new founders in cybersecurity
Resources
🔗 YouAttest: https://youattest.com
🔗 Big North Marketing: https://bignorthmarketing.com