In this episode, we have Richard van der Blom, the Founder & Managing Director at Just Connecting, a leading expert in Social Selling, Digital Transformation, and LinkedIn. As a member of an independent European LinkedIn Think Tank and the author of the Annual LinkedIn Algorithm Research, Richard unravels the secrets of the LinkedIn algorithm for explosive growth.
He shares practical insights on using tools to start on LinkedIn, crafting engaging content, understanding target audience motives, and embracing the Triple A's of LinkedIn (Authenticity, Being Active, and Being Approachable). Tune in to uncover the hidden potential of LinkedIn and take your growth to new heights.
Chapters:
00:00 - Intro
01:18 - Just Connecting & Richard Background
03:43 - Who's Richard Outside Work
06:28 - Unveiling LinkedIn as the Ultimate B2B Platform
09:42 - A Framework for Authentic, Active, and Approachable Engagement
15:07 - Building a Routine for Consistent and Engaging LinkedIn Content
20:08 - The Essential Technology for Consistency and Engagement
24:17 - Engage with Richard
//ENGAGE WITH RICHARD
//MENTIONS
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