In this episode of The Pintastic Podcast, Laura sits down with Tereza Skranka—a former globe-trotting corporate auditor turned business strategist—to talk about creating lead-generating blog posts and optimizing Pinterest for better results. Together, they dive deep into strategies for driving traffic, leveraging keywords, and creating pin designs that attract the right audience. Tereza shares insights from her own journey and the unique ways she serves Human Design Projectors, while Laura provides actionable Pinterest strategies that every entrepreneur can implement.
If you’ve been struggling to make Pinterest work for your business or want to ensure your pins actually reach your ideal clients, this episode is packed with steps you can start using today.
Key Takeaways:
Batch Your Pin Designs: Save time and maintain consistency by creating pins in batches, then scheduling them to ensure steady visibility over time.
Optimize for Individual Posts: Always link pins to a specific blog post or landing page rather than a category page to increase engagement and relevance.
Use Visual Search Insights: Test your pins in Pinterest’s visual search tool to make sure they align with related content and appear in the right context.
Leverage Niche Keywords: Instead of broad terms like “email marketing,” focus on niche-specific keywords (e.g., “Human Design Projector strategy”) that resonate with your ideal audience.
Build Category-Aligned Boards: Create boards that match Pinterest’s recognized categories and user search behavior to help the algorithm place your pins in front of the right people.
Incorporate Keyword Variations: Use Pinterest’s search suggestions and A-to-Z search method to find trending phrases your audience is actively looking for.
Choose the Right Pin Format: Prioritize static pins over outdated formats like old-style Idea Pins for better alignment with Pinterest’s current algorithm and code structure.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.
Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike
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The guest on this episode is Tereza Skranka, the founder of The Authenticity Alchemist, a business built on aligning Human Design principles with marketing strategies that energize instead of deplete. A former globe-trotting corporate auditor, Tereza first crashed and burned as an online entrepreneur before discovering why traditional marketing methods left her drained and doubting every decision. Through this journey, she pioneered her signature Inside-Out Strategy, helping Projectors build businesses that feel sustainable and authentic. Her work focuses on debunking marketing myths, creating aligned strategies, and empowering entrepreneurs to grow without burnout.
Explore her work: https://www.terezaskranka.com
