In this episode of The Pintastic Podcast, Laura sits down with podcast host and brand strategist Emily Paulsen for a live Pinterest audit that explores how to use the platform to build visibility for multifaceted brands. With a focus on Emily’s show, Curious Life of a Childfree Woman, they walk through the process of optimizing boards, creating searchable content, and tailoring pin design for long-term growth, without overwhelm.
From tackling the Pinterest algorithm to connecting broader lifestyle content back to niche messaging, this conversation is packed with practical strategy and fresh perspective for business owners who wear multiple hats. Whether you're promoting a podcast, building your email list, or creating a cohesive presence across multiple ventures, this episode offers a roadmap you can actually follow.
Key Takeaways:
Think Like a Search Engine: Build visibility by using Pinterest’s internal taxonomy and keyword structure, not just catchy episode titles or clip quotes.
Create Boards That Teach the Algorithm: Use strategic board names like “women’s health” or “home organization tips” to tell Pinterest exactly what your content is about and who it’s for.
Pin Multiple Times, Intentionally: Repurpose one podcast episode into 5–15 unique pins with varied titles, visuals, and keywords to reach different audiences over time.
Go Beyond Just One Link: Don’t just send pins to your podcast page. Link to your blog, YouTube, Substack, or Instagram, Pinterest rewards diversity in destination URLs.
Use Pinterest’s Visual Search: Test your pins using the visual search tool to ensure they’re being grouped with relevant content and aligned with the right searches.
Consolidate Your Presence: Multi-passionate business owners can and should manage multiple brands under one Pinterest account using clearly organized boards tied to each topic or audience.
Start Simple, Then Expand: Focus first on static pin designs using Canva templates, then add video, carousels, and repurposed content when you’re ready to scale.
The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.
Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike
The guest on this episode is Emily Paulsen, host of Curious Life of a Childfree Woman, a podcast for people exploring life through a curious, childfree lens. Emily’s show dives into a wide range of topics, from menopause and money to personal style and modern etiquette, serving a growing audience of listeners seeking thoughtful, empowering conversations beyond the parenthood narrative. She is also a sought-after brand strategist and the founder of a consultancy that helps women clarify their message and show up with purpose.
Explore her podcast: curiouslifeofachildfreewoman.com
Follow her on Pinterest: pinterest.com/emilypaulsen
