In this episode, Laura sits down with Julia DeNey, founder of Sensational You, an adaptive clothing brand designed specifically for neurodivergent children. They explore the intersection of mission-driven fashion and Pinterest strategy, showing how purpose-filled products can gain visibility and make a meaningful impact using smart pinning techniques.
Julia shares how her experience in fashion design and special education led her to create clothing that supports kids' sensory needs—with built-in tools like compression, sound-muffling hoods, and tag-free seams. Laura walks Julia through a live Pinterest strategy session, breaking down how to optimize pins for different stages of the customer journey, from awareness to purchase.
Together, they map out a Pinterest plan that aligns with Julia’s powerful mission—offering practical insights for any product-based brand wanting to grow sustainably and strategically through Pinterest.
Key Takeaways:
Stop auto-posting from Instagram — Create pins with Pinterest in mind by tailoring visuals, titles, and links for the platform.
Link to what’s already working — Drive Pinterest traffic to top-converting Facebook posts, lead magnets, or blog content.
Use Pinterest’s funnel power — Map pins to each stage of the buyer journey: awareness (blog), consideration (freebie), and purchase (product).
Create multiple pin styles per link — Make 3–5 pin variations for each URL using quotes, reviews, flat lays, or product mockups.
Repurpose video content strategically — Shorten reels into 10–20 sec clips with keyword overlays for Pinterest video pins.
Think like your audience, not your product — Use keywords your customers are actually searching (like “sensory play,” not “adaptive clothing”).
Build keyword-rich boards — Title and describe boards for specific audiences (e.g. parents, therapists, teachers) to increase reach.
Use the Shopify–Pinterest app — Sync your catalog, tag products automatically, and qualify for the Verified Merchant Program.
Pin consistently, not constantly — Start with 1 pin/day and scale as you build momentum—focus on quality over volume.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.
Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike
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The guest on this episode, Julia DeNey is the founder of Sensational You, an adaptive clothing brand designed with neurodivergent children in mind. After working as a special education paraprofessional, Julia saw firsthand how difficult it was for her students to access the sensory tools they needed—so she created a solution. Blending her background in fashion design with her passion for inclusion, she now designs clothing that features discreet, built-in sensory supports like sound-reducing hoods, adjustable compression tees, and hidden fidgets. Her mission is to help kids feel confident, comfortable, and empowered—wherever they go.
Explore her work: https://sensationalyou.com
Follow her on Pinterest: https://pin.it/2Egvi0nDW
