Randy Hain discusses his new book "Practical Virtue" and his experiences as an executive coach and author.

Key Takeaways

- Randy Hain's new book "Practical Virtue" is aimed at Gen Z and early career professionals, focusing on developing leadership virtues

- As an executive coach, Randy emphasizes helping individual leaders thrive rather than focusing broadly on company culture

- Randy recommends a symbiotic approach to business, where all activities support each other, creating synergy and momentum

- Randy prioritizes faith, family, health, and relationships above work, which he believes contributes to his business success

Topics

Randy's Background and Business

- Spent 25 years in corporate America before transitioning to executive coaching and leadership consulting 13-14 years ago

- Founded Serviam Partners to focus on executive coaching for senior leaders in Fortune 10,000 companies

- Also co-owns Leadership Foundry and has authored 12 books

Transition to Business Ownership

- Spent 12 months planning and preparing before launching Serviam Partners

- Interviewed successful coaches to gather best practices and develop his business model

- Secured potential clients by discussing his offering with 10 clients/friends before launching

Executive Coaching Approach

- Focuses on helping individual leaders become the best versions of themselves

- Aims to identify and overcome obstacles to success, manage stress, and improve leadership skills

- Typically hired by companies to work with their leaders, rather than individuals hiring directly

New Book: "Practical Virtue"

- 12th book, focused on Gen Z and early career professionals (21 to early 30s)

- Covers 64 virtues in alphabetical order, with short, practical chapters

- Designed to be used with a mentor for maximum impact

Business Philosophy and Commitments

- Prioritizes faith, family, health, relationships, and then work (in that order)

- Aims to give away as many books as he sells (1000 copies of "Practical Virtue" in 2023)

- Donates 25% of business profits to causes he and his wife care about

Advice for Business Owners

- Embrace a symbiotic approach where all business activities support each other

- Focus on creating synergy between different aspects of your work

- Be willing to let go of activities that don't align with your priorities

You can subscribe to the podcast at https://matthewefird.com.

Are you a seasonal business owner who's struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don't have enough work to keep them employed year-round?

You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ