When a managing partner of a Melbourne family law firm asked about their 10th-anniversary plans, it sparked an important conversation about how professional service firms can turn milestones into meaningful opportunities.

In this candid Q&A, we explore why some law firm anniversaries fall flat while others create lasting impact. Whether you're approaching 10 years or 100, you'll discover:

• Why the "big party vs rebrand" debate misses the real opportunity
• How family law firms can leverage referrer relationships differently than commercial firms
• The single most important element of your managing partner's anniversary speech
• A clever alternative to expensive rebrands that most firms overlook
• The thought leadership opportunity hiding in plain sight
• Why rushing to meet your anniversary date might be a mistake

📝 Want the full strategy breakdown? Read our latest article: https://www.pillarscroll.com/insights/marketing-your-law-firms-anniversary-a-strategic-guide/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com

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