When a Sydney practice manager asked about marketing opportunities around their office move, it sparked an important discussion about turning a simple relocation into a strategic opportunity.

In this practical Q&A, we explore how law firms can make the most of an office move. Whether you're relocating due to growth, a merger, or lease expiry, you'll discover:

• Why some firms miss crucial marketing opportunities during office moves
• The master list approach that ensures no address updates are missed
• How family law firms can approach move communications differently than commercial firms
• Why sending move announcements from the firm (rather than individual partners) might be a mistake
• A clever way to boost team engagement during the transition
• The post-pandemic reality of office opening events
• Why rushing to meet your move date might be counterproductive

📝 Want the full strategy breakdown? Read our latest article: https://www.pillarscroll.com/insights/marketing-your-law-firms-office-move-ideas-for-partners-and-practice-managers/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com

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