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Pillar & Scroll - Law Firm Marketing: Live Q&A
Paul Evans
18 episodes
6 days ago

Hosted by Pillar & Scroll CEO, Paul Evans, join us for a focused discussion of pressing marketing questions that law firms are grappling with right now.

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Marketing
Business
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All content for Pillar & Scroll - Law Firm Marketing: Live Q&A is the property of Paul Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted by Pillar & Scroll CEO, Paul Evans, join us for a focused discussion of pressing marketing questions that law firms are grappling with right now.

Show more...
Marketing
Business
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Law Firm Website Analytics: Why Profile Pages Should Be Your Most Visited Page | Legal Marketing Q&A
Pillar & Scroll - Law Firm Marketing: Live Q&A
2 minutes 55 seconds
7 months ago
Law Firm Website Analytics: Why Profile Pages Should Be Your Most Visited Page | Legal Marketing Q&A

 

When an Adelaide practice manager noticed their website analytics showed visitors primarily landing on lawyer profiles without exploring further, they wondered if they should restructure their site. This question reveals a common misconception about how law firm websites actually function.

In this Q&A, we explore why lawyer profile pages should be your most visited web assets and how to optimise these critical conversion points for better results.

You'll discover:

  • Why profile page traffic is expected and positive for referral-based firms
  • The typical digital journey of referred prospects
  • What standard analytics can (and cannot) track about profile visitors
  • Essential elements for conversion-focused lawyer profiles
  • Strategic cross-linking that supports rather than distracts from conversion
  • Practical tips for optimising these high-value pages

Whether you're managing a small practice or a larger firm, this guidance will help you align your website strategy with how prospects actually find and choose legal representation.

📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-website-profile-analytics/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

See omnystudio.com/listener for privacy information.

Pillar & Scroll - Law Firm Marketing: Live Q&A

Hosted by Pillar & Scroll CEO, Paul Evans, join us for a focused discussion of pressing marketing questions that law firms are grappling with right now.