When a Partner & Head of Commercial Litigation asked about requesting case studies from clients, it opened up an important conversation about turning legal victories into marketing assets. In this practical Q&A, we explore how lawyers can effectively request case studies without feeling pushy.

You'll discover:

• The mindset shift that makes requesting case studies easier and more effective
• A 4-tier approach that gives clients options based on their comfort level
• Why timing is crucial when asking for case studies
• How to frame your request to make it safe for clients to say yes
• The ultimate test to determine if a case is suitable for a case study
• Practical tips for handling sensitive or confidential matters

Whether you're hesitant to ask clients for testimonials or looking to build a more strategic approach to showcasing your expertise, this Q&A provides actionable guidance for legal professionals.

📝 Want more? Read our full guide: https://www.pillarscroll.com/insights/request-case-studies-for-law-firms/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com

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