When a Wellington family lawyer asked about DIY SEO tips for her new practice, it opened up an important conversation about building online visibility with limited resources. In this practical Q&A, we explore how new law firms can effectively improve their SEO without expensive consultants.

You'll discover:

• How to perform a Google health check to identify foundational issues
• Why creating dedicated pages for each search term is crucial for visibility
• The four SEO essentials every page needs (URLs, titles, meta descriptions, headings)
• Strategic internal linking techniques that boost your site architecture
• Setting up and optimising your Google Business Profile for local searches
• Building backlinks from professional associations and referral partners

Whether you're just starting your own practice or looking to improve your firm's online visibility without breaking the bank, this Q&A provides actionable guidance that actually works.

📝 Read the full article: https://www.pillarscroll.com/insights/diy-seo-tips-for-law-firms/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

See omnystudio.com/listener for privacy information.