In this Legal Marketing Q&A, we answer a question from a lawyer preparing for their first INTA conference: "Beyond business cards, what should I bring to these meetings with potential referrer firms?"

We share 5 essential preparation strategies that transform casual conference connections into quality referral relationships:

• Create custom business cards with your photo to help people remember you
• Add a QR code linking to a digital hub with your content and scheduling options
• Schedule strategic meetings before the event using the conference attendee list
• Prepare specific talking points about your client portfolio and referral needs
• Plan a personalised follow-up strategy (and leave generic capability statements at home)

For IP lawyers and others seeking international referral relationships, the most valuable conference preparation isn't physical - strategic planning maximises your networking effectiveness.

📝 Read our full guide on lawyer conference preparation: https://www.pillarscroll.com/insights/the-successful-lawyers-guide-to-conference-preparation/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans@pillarscroll.com

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