Host Joy Puleo welcomes two pivotal voices in Pilates history: trademark attorney Gordon Troy and Ken Endelman, CEO & Founder of Balanced Body, for a deep dive into the landmark Pilates trademark lawsuit. What would the Pilates landscape look like today if “Pilates” had remained a protected trademark? They take you inside the heat of the courtroom, the legal strategy, and the decisive ruling that unlocked open access to Pilates for studios, instructors, and everyday fitness enthusiasts. A...
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Host Joy Puleo welcomes two pivotal voices in Pilates history: trademark attorney Gordon Troy and Ken Endelman, CEO & Founder of Balanced Body, for a deep dive into the landmark Pilates trademark lawsuit. What would the Pilates landscape look like today if “Pilates” had remained a protected trademark? They take you inside the heat of the courtroom, the legal strategy, and the decisive ruling that unlocked open access to Pilates for studios, instructors, and everyday fitness enthusiasts. A...
Founder and CEO of Balanced Body, Ken Endelman, joins host Joy Puleo for a deep dive into the past, present, and future of Pilates. Ken shares stories from his early connection to Joseph Pilates, how he entered the Pilates equipment business, and the ways biomechanics inform every design, from Reformers to studio essentials. Hear what it was like collaborating with Pilates elders and master teachers, why feeling good in your body can positively influence the world, and how a purpose-driven et...
Pilates Perspectives
Host Joy Puleo welcomes two pivotal voices in Pilates history: trademark attorney Gordon Troy and Ken Endelman, CEO & Founder of Balanced Body, for a deep dive into the landmark Pilates trademark lawsuit. What would the Pilates landscape look like today if “Pilates” had remained a protected trademark? They take you inside the heat of the courtroom, the legal strategy, and the decisive ruling that unlocked open access to Pilates for studios, instructors, and everyday fitness enthusiasts. A...
