In this episode APPI’s co-founder, Glenn Withers is joined by Pilates Instructor and Marketing expert, Lee Morgan . With Lee bringing his many years of experience in the Pilates industry as an instructor, business owner and marketing consultant, Glenn joins Lee to talk about how you can use social media to its full advantage, attracting brand new clients as well as retaining your existing ones too.    The aim of this podcast is to give you a practical insight into how to manage social media to benefit your business. With so many updates, changes in algorithm and so much competition out there, it can be overwhelming and difficult to stand out. We could not agree more with what Lee said in this episode: “Social Media changes like the English weather”.   How much time you should spend on creating content? Which platform is best to use? How many times should you post? Does knowing your audience really matter? What’s the first step you should take? Lee reveals in detail the answers to these questions and many more.   We hope you enjoy this episode and if you have any questions, please don’t hesitate to connect with Lee on Facebook or drop us a message. If you would like to be part of the wider APPI community, please join our Support Group on Facebook.